About

Lina is passionate about fashion. After studying Media and Fashion Design, she did a masters degree on Fashion Studies, Communication & Culture at The London College of Fashion, a constituent college of the University of the Arts London. 

 

While studying, she did a few internships in the fashion department of renowned magazines, such as Arena and Dazed & Confused. Even though the work was focused on tracking samples and organising the fashion cupboard, she was able to have a glimpse of the fascinating world of magazine editorials. 

 

Like many other interns, Lina covered her living costs by working in the retail industry. Her experience includes luxury brands with a strong heritage, such as Burberry and Christian Dior. This provided valuable insights about the business side of fashion, not only in relation to customers' needs and expectations, but also into the way brands operate.  

 

Lina pursued a career in journalism, having worked as a BBC World Service producer, attending staff training courses and adopting high editorial standards. Regarding fashion journalism, she was the contributing editor to prestigious magazines like Vogue and Elle, always suggesting what to write about. 

 

When fashion blogging was starting to gain momentum, Lina used this platform to communicate with a new audience, attracting a few thousand visitors each month. She produced videos about London's vibrant fashion world, attending London Fashion Week, showroom events and art exhibitions.

 

Her career took a new direction towards communications and events, after embracing an opportunity to work for a multinational charity close to her heart. In 2019, she moved to Paris to venture into the world of French fashion, but felt detached from the Parisian conventional mindset.

 

Lina returned to London after a year and started working as the Content Editor for UK Retail at Hyve Group, hosting the b2b Fashion Questions... podcast, and conducting video interviews with retail experts and fashion insiders.

 

Currently, she works as a Senior Editor at Propolis, a global community of B2B marketing leaders. Lina is also thrilled to be actively involved in the development of a circular fashion business in her spare time. Eco Stylish is where sustainability and creative solutions converge to shape an environment friendly fashion future.

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