There's hardly any need to introduce Path McGrath as anyone who loves fashion is already familiar with "the most influential makeup artist in the world", as she was described by Anna Wintour. Pat has over 1.6m followers on Instagram, her own label of cosmetics and has just been named beauty editor-at-large for British Vogue magazine.
She is also making the most of social media, having just announced a collaboration with Maggie Lindemann on Spotify, which allows users to shop the look and buy her makeup directly on this platform. Lindemann's new single, “Obsessed,” will launch with this new partnership campaign.
